In this study, Pew Research Center aimed to study broad patterns in people’s approach to information and report on a spectrum of engagement among Americans ranging from relatively high enthusiasm to relatively deep wariness. The information-user typology here was built around analyzing five batches of questions in the survey: First, it assessed people’s level of interest in some key news and information subjects. Second, it captured their trust in various information sources. Third, it explored areas where people are interested in learning and growing. Fourth, it probed aspects of their lifestyle that might tie to their ability to spend time with information. And fifth, it explored people’s technology assets.
The elements of the information-engagement typology | Pew Research Center