Are We Being Framed? | JSTOR Daily

Framing affects how listeners view reality. It can persuade us one way or another by using certain rhetorical or linguistic means. What’s more, a particular framing doesn’t just arise spontaneously to the top of the public consciousness from its own legitimate merits, because it happens to be the neutral truth. We would be naive to think so, yet many people do.

https://daily.jstor.org/are-we-being-framed/