http://theness.com/neurologicablog/index.php/detecting-bs/

"Vacuous statements may also act as a type of Rorschach test – people reflect their own belief onto the statements. This follows an intuitive style of thinking. It is a similar phenomenon to thinking that astrological readings accurately describe oneself, or finding accuracy is a psychic’s cold reading. Rather than critically dissecting what the statement is actually saying (or not saying) they fill the empty vessel with their own “wisdom.”"